What is Responsive Web Design and Why do I Need a Responsive Website?

In today’s fast-paced world, more people are accessing websites on-the-go through their mobile devices. More people are now accessing websites via mobiles than on traditional desktop browsers. From social sites to e-retailers, it’s more important than ever that your website is mobile friendly. A responsive web design can help you handle both mobile and desktop users, so everyone has access to the fantastic content and products you publish.

What is responsive web design?

Desktop Computer PCResponsive web design simply refers to a website layout that is capable of correctly displaying images and content on any device. A responsive website design shrinks content and arranges it in a way that makes sense for a smaller screen. The adaptive layout means that users won’t have to log onto a specific device to view your site correctly.

To accommodate all sizes of devices, a responsive website uses a fluid grid. That way, components like text and images can be arranged and altered to best suit the size of the screen of the device. A desktop computer will have a short, wide screen, while a mobile device will have a smaller screen that’s slender and tall. Regardless of the screen size and shape, the website being viewed is still able to be viewed properly.

Why do you need a responsive website?

What is Responsive Web Design and Why do I Need a Responsive Website?You need a responsive website for one simple reason – mobile usage is on the rise. No matter where you go, you’ll see people on their mobile phones browsing the web. If you’re not operating a responsive website, odds are that you’re missing out on potential customers.

According to Google, more than 20 percent of internet searches are now being performed on a mobile device. Mobile usage is on the rise, particularly for those that are searching for local businesses. Because of this, Google has stated that it prefers responsive web design. If an internet giant like Google is recommending responsive web design, it’s wise to take that as a hint and make the necessary changes.

In addition to making things easier on users, a responsive design will help increase conversions from mobile users. Why? Because if a mobile user can’t access your site, but they can access your competitor’s site, odds are that they’ll choose the competition. According to polls, more than half of tablet users have made a purchase online through their device.

If you want to offer your potential customers a better user experience, a responsive web design is the way to go. Mobile users won’t have to zoom or shrink text and images to explore your site, saving time and reducing frustration. Google will be better able to index your site and you’ll make your products more available to people looking to make a purchase on a mobile device. Update your website today and stay on the cutting edge of technology.

Give us a shout today to order your responsive website so your business won’t be left out.