As I have said in other posts, a website is vitally important to the success of a business and even a simple website may be enough to make a difference between survival and failure for your business. Your website may bring in new customers and will help existing customers to find you again and contact you quickly.
A well designed and well organised website is very likely to attract new business as people will attribute some of the qualities of your website to your business or service. A number one ranking in the search engines will mean that you will be easier to find and will give the impression that your business is the number one business of its type available to the searcher.
Although it is possible to have a website designed without SEO (why would you want to) and some SEO applied to your website without making major changes to your website, they are now usually done together when the website is being build and on an ongoing bases thereafter. These days SEO and web design are inseparable because the layout and the structure of the website are a major ranking factor for the main search engines. Before building a website a webs designer must know what what target keywords will be and the importance of each are to the success of the business. Therefore, after an interview with the client the designer will have to research the most productive keywords for that particular niche and incorporate them into the website in a way that will be useful to site visitors and will also give the search engines a good idea about he contents of the pages.
If you have an old website, it will very likely not have had much in the way of SEO done recently. The landscape of the internet has changes many times over the years and the techniques that were the bread and butter of SEO experts for years do not work as well as the used to and may even harm your rankings.
- Do you know what keywords your website ranks for?
- Do you know what keywords your customers and prospective customers will enter to search for your product or service?
- Do you rank for those keywords?
- Are you getting phone calls from the people who do land on your website?
- Who are your main competitors online?
SEO Web Design Services
If done properly, SEO will improve the rank of your website and will pay for itself quite quickly, but it is not going to happen over night. You must remember that Google controls their search engine and they decide which websites rank well and which ones do not. Therefore no designer or SEO expert can promise or guarantee that your website will be number one on the first page not matter what they think your chance are, because there are too many ranking factors involved and Google keeps changing them. But, whatever chance you may think you have with an SEO expert, it has got to be a lot better than doing it yourself.
The main benefit of hiring professional SEO services to work on your web design is the improved ranking of your webpage. SEO friendly website designing may well support the improvement of traffic to websites on search engines like Google, yahoo and Bing etc., but it is important to keep up the work or your website may and probably will start to drop again.
Web design and SEO Services offer valuable processes for keeping the website ranking in these top positions. They can target the customers that you feel will be best for they type of business you are in. Certain advantageous good tips in hiring the very first provider for the web design demands are:
- Bear in mind the objectives of your business and think about how you can go about meeting them through your website. Make an effort to list out the targets you want to meet through your web page’s design.
- Ensure that you have done your research and compare the works of 2 or three services.
- See what your competitors are doing and ask if your designer can match their website for quality of design.
Budget can be a vital factor when hiring a web designer or SEO service provider. With SEO as with web design, you get what you pay for. If you take your online business seriously, it is worth investing in a good website and quality Search Engine Optimisation.