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What is SEO and Why Do You Need SEO Services?

There are a lot of answers to that question and here we give wikipedia the floor.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Just click this link if you want to continue reading the article, but I think you have got some impression of what SEO is by now.

In case you didn’t, here it is as said by

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).


Okay, so why do you need SEO?

If you build a website and nobody knows that it is there and more importantly your potential customers don’t know that it is there or can’t find it, it is not likely to bring any business to you. The idea of optimising your website is to get your website to the top of the search engine results when people are looking for a business like yours. Without SEO, it will be your competitors’ websites that will be shown. You can’t wait around hoping, you must act now. For more information callĀ 091 596622 and have a designer meet you in your office to discuss your website’s needs with you. The first consultation is free.